How to Handle Price Objections in Security Sales Without Cutting Your Rates
‘Your price is too high’ is one of the most familiar sentences in security sales. It can stop a conversation, trigger an immediate discount, or send a sales rep into a defensive explanation of hourly rates. But a price objection is not always a request for a lower price. It can mean the buyer does […]
How to Sell Security Services to Property Managers: A Step-by-Step Sales Process
Property managers are among the most important buyers in the security industry, but they are also among the easiest prospects for a security sales representative to approach the wrong way. They are busy, receive constant vendor outreach, manage multiple priorities, and often have to justify security decisions to ownership, tenants, operations teams, or corporate leadership. […]